I believe the best design is invisible. Not because it disappears, but because it feels inevitable. I'm drawn to complex products with passionate users, where every decision has to be deliberate and every detail has to earn its place.

That starts long before the pixels. I do my best work in the early chaos: the messy strategy sessions, the half-baked wireframes, the moment a system starts to click into place. I think in systems, but I never lose sight of the person on the other side.